Past work…
Implement an organization-wide governance model for website updates
Establish a process for website maintenance and enhancements
Development of the Site Framework to determine key information buckets
Provide a consistent look, feel and voice for Aramark
Enable streamlined and efficient lead generation
Provide centralized visibility into Aramark web properties
Allow for better analysis and reporting
How I got there
Competitive analysis
Redesign Aramark.com leveraging usable content and competitive analysis of other sites based on:
Architecture
User experience
Content
Careers
Personas
3 Persona types generated representing various user groups by potential employee, job seeker and influencer were created in order to:
Structure content to better align with how users thing/engage with the site
Ensure a cohesive brand identity with consistent LOB communication
Holistic approach of the user’s needs and goals
Content strategy
Something about content strategy…..
Website audit
Content mapping
Content matrix
Information architecture
Development of the Site Framework to determine key information buckets
Who we are
What we do
How we do it
Who we serve
… and then lots of wireframes where created to get to Aramark.com