My process is to visualize solutions prior to executing them for an optimum user experience.

Lia is a user research & strategy lead, manager with over 15 years of experience, transforming products through UX, product strategy, research & facilitation

“Where are my technicians
& what are they doing?“

-Client

“We empowered carriers to self-serve freight access while reducing CSR load—without sacrificing pricing accuracy or operational oversight.”

-Stakeholder

“This dashboard will allow me to create workouts the way I like to do it vs the way I’m accustom to.”

-End User